In a world full of ever increasingly distracted drivers,
a Fire Eye bicycle light is a necessity.

If a rear bike light is meant to grab the attention of motorists then why is it mounted under your saddle? Sure it’s a convenient, easy place to mount a bicycle light but sometimes what’s easy and convenient isn’t the best answer. You wouldn’t build a light house at ground level would you? Its up high because it’s easier to see at a longer distance. Just like Fire Eye.


Over the past decade, automobile ride height was gone up. More and more SUV’s are on the road, as a result a driver that’s up higher has even more trouble seeing your seat post mounted bike light. Give yourself a better chance of being seen.



As a bicycle light, Fire Eye was actually created for daytime riding. Due to conditions such as cloud cover, tree lined roads and pre-dusk riding seeing a cyclist on the road becomes more difficult. Also, in conditions like this most drivers will not turn on their lights thereby rendering your reflective clothing ineffective.
Cell phones, texting, email, DVD’s, kids, pets, spouses...the list goes on...are all things that can cause a driver to be distracted. As a cyclist you have a very narrow window to grab a motorists attention before they are dangerously close to you. You need a rear light that gets their attention and helps keep you safe day or night. Fire Eye is just that attention grabber.